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Privacy Policy

Equiaux Games  ·  Last updated June 2026

This Privacy Policy describes how Equiaux ("we", "us", or "our") handles information across our mobile games, including PRIMALRIFT and Fast Food Rush, on Android and iOS devices (each, "the Game"). Some sections apply only to titles with specific features (e.g. online multiplayer) and are marked accordingly.

1. Information We Collect

Information you provide

  • Player name — in titles that include a profile or online multiplayer (e.g. PRIMALRIFT), entered voluntarily and used only to display your name in-game and to other players in a session. Titles without these features (e.g. Fast Food Rush) do not ask for a name.

Information collected automatically

  • Advertising ID — collected by Google AdMob to serve and measure ads. You can reset or opt out of personalised ads in your device settings.
  • Device information — device model, OS version, language, and approximate region (including IP address used in part to infer coarse location for legal compliance and ad delivery).
  • Gameplay data — coins, progress, unlocks, and settings preferences. Stored locally on your device only and never sent to our servers.
  • Diagnostics — crash and performance data, where crash reporting is enabled, used to keep the Game stable.

Information collected by third-party SDKs

Service Purpose
Google AdMob Displaying interstitial and rewarded ads
Google User Messaging Platform (UMP) Collecting and managing your privacy consent choices
Photon Fusion (Exit Games) — multiplayer titles only Real-time multiplayer networking
Google Play / Apple App Store In-app purchases and payment processing
Google Firebase / Crashlytics — where enabled Crash and stability reporting
Unity Game engine runtime

We do not have access to data collected directly by these services.

2. How We Use Information

  • To run and improve the Game
  • To display relevant advertisements via AdMob
  • To connect you to multiplayer sessions via Photon (multiplayer titles only)
  • To process in-app purchases via Google Play or the App Store
  • To diagnose crashes and improve performance

We do not sell, rent, or trade any personal information to third parties.

3. Advertising & Consent

Our Games display ads powered by Google AdMob. Depending on your region and choices, ads may be personalised (based on advertising data) or non-personalised.

  • EEA, UK & Switzerland (GDPR): on first launch we present a Google-certified consent message where you can consent to, manage, or decline data processing for personalised advertising. You can change your choice at any time via the "Privacy" option in the in-game Settings menu.
  • United States (state privacy laws / CCPA): where applicable, you can opt out of the "sale" or "sharing" of your data for targeted advertising through the privacy message shown in the app.

To opt out of personalised ads at the device level:

  • Android: Settings → Google → Ads → Opt out of Ads Personalisation
  • iOS: Settings → Privacy → Tracking → disable for the Game

Rewarded ads (e.g. Free Coins) are entirely optional — you choose when to watch them.

4. Multiplayer (multiplayer titles only)

In titles with online multiplayer (e.g. PRIMALRIFT), your player name is visible to other players in the same session. No other personal data is shared. Session data is handled by Photon Fusion and is not stored by us after the session ends.

5. In-App Purchases

Optional in-app purchases (for example Remove Ads, Starter Pack, Premium Kitchen, or Full Game, depending on the title) are processed entirely by the Google Play Store or Apple App Store. We do not collect or store any payment information.

6. Children's Privacy

Our Games are intended for a general audience and are not directed at children under the age of 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided personal information through a Game, please contact us and we will delete it promptly.

7. Data Storage and Security

All gameplay progress (coins, progress, unlocks, settings) is stored locally on your device using AES-128 encryption. We do not operate servers that store your personal gameplay data.

8. Your Rights

Depending on your location you may have rights to access, correct, delete, or restrict the processing of data held about you, and to withdraw consent. For data held by third-party services (AdMob, Photon, Firebase), please refer to their respective privacy policies. For anything else, contact us directly.

9. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision. Continued use of the Game after changes constitutes acceptance.

10. Contact

If you have any questions about this Privacy Policy:

equiaux.business@gmail.com

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